The founder of multiple international and domestic organizations advocating global health and wellness, William “Bill” Ryerson is well-versed in complex social issues such as reproductive health, human rights, and migration (immigration and emigration). Bill Ryerson also serves as the founder of the Population Media Center (PMC), which utilizes entertainment-education to improve health and wellness worldwide. Its initiatives includes the Population News Strategy.
PMC launched Population News Strategy in September 2008 as a means of educating the American public on a range of domestic and international population challenges. The program explores national issues regarding population and its environmental impacts by prompting conversations on radio, TV talk shows, and distributed editorial columns. Furthermore, materials emphasize the importance of fostering a healthy dialogue about these issues in the US.
A selection of population authorities work in close collaboration with PMC to create content for the Population News Strategy. For instance, PMC collaborated with the Roper Poll in 2008 to conduct a national survey on population growth and national awareness. According to the results, young people between the ages of 18 and 24 possessed a better understanding of the effects of population growth on environments and resources than their elders.